Crypto consultant Russ Davis, who has pursued a variety of ventures in the last decade, including credit card processing, has seen his business, In Russ We Trust Crypto, take off this year. He said he consulted about 500 investors in February — a group made up of his friends, family members, and Facebook group followers. Each person invested, on average, around $300 in shiba coin, per his recommendation. At the time, the amount of money invested totaled about $150,000. At the coin's current value, those investments are now worth about $60 million, Davis told CNN Business. Since then, Davis says he has established a list of celebrity clients.